4 Colors: The 4 Personality Types That Make Up Your Target Audience – And How To Market To Them

Do you ever feel like you’re speaking a different language when it comes to marketing? It can be hard to understand what motivates your target audience and how best to reach them. That’s where the concept of 4 colors and the 4 personality types comes in. 

When it comes to selling, you've got to be a chameleon. If you can learn to interchange these personalities to tailor them to fit the needs and wants of your customers, you'll be able to sell more.

In this blog post, we’ll explore the 4 colors and the 4 personality types, so you can better understand your target audience and how to effectively market to them. We’ll explain how to identify the 4 personality types and how to tailor your funnels to each one.

Why Do I Need to Know the 4 Colors/Personalities in Marketing?

Understanding the personalities of your target audience is an essential part of marketing success. Knowing the different personality types helps you create better-targeted messaging, craft more effective headlines, and increase the chances of your offers being accepted.

When it comes to understanding personalities, there are four main categories that marketers often use: Red, Blue, Green, and Yellow. Each color corresponds to a particular type of person, their values, and communication style. 

To start, Red personalities are typically competitive, goal-oriented, and driven by results. They like to be in charge and need to feel confident in the decisions they make. When crafting messages for these personalities, emphasize the competitive advantage they’ll have with your product or service. 

Blue personalities are relationship-focused and detail-oriented. They prefer to think before they act and can get easily overwhelmed when they don’t have all the facts. To connect with them, focus on building trust, emphasizing details, and providing reassurance that their decisions are well-informed. 

Green personalities are analytical and analytical thinkers who need a lot of data before making decisions. They’re also very visual and like to see how things work before investing their time and money. To engage this type of customer, provide extensive data-driven visuals and include plenty of proof points in your messaging. 

Finally, Yellow personalities are spontaneous and creative. They like to be entertained and enjoy a challenge. Appeal to their creativity with colorful visuals, engaging stories, and interesting challenges that let them explore your product or service. 

By understanding these four types of personalities, you can create more effective marketing messages that speak directly to the needs of your target customers. When you know who your audience is and what motivates them, you can craft messages that will resonate with them and compel them to take action.

Let’s take a deep dive into each of these colors individually:

1) Blue: Extroverts – The Life of the Party

When it comes to creating a successful funnel, it’s essential to understand the four primary personality types that make up your target audience. 

 Blue personality types are outgoing, social and extroverted people. They are often the life of the party and will talk to anyone. 

When it comes to marketing, it’s important to tap into their need for human connection. You can do this by offering contests and giveaways or interactive content like polls and surveys. 

Another effective way to engage blue personality types is by creating events that allow them to be part of a larger community. For example, you could host an event at a bar where everyone wears the same t-shirt or hosts happy hour meetups in different cities on different days.

2) Yellow: Sensing – The Cheer & Care of the Group

When it comes to the 4 personality types, the yellow personality type is known as the “sensing” type. The sensing type is typically more focused on the here and now, living in the moment and finding ways to make the best of it. 

They tend to be very team-oriented and have a strong sense of community.

People with a yellow personality are often very cheerful and caring individuals. They value relationships and friendships and enjoy being around people that make them feel safe. 

They are often very creative and energetic, with a natural ability to bring people together and make everyone feel welcome.

When it comes to marketing to this personality type, it’s important to emphasize the fact that they are an important part of a larger group or community. They tend to be highly motivated by connection, so creating content that speaks to their need for inclusion and belonging can be effective. Additionally, emphasizing how their actions can positively affect their family, friends, or community can be a powerful motivator.

Finally, it’s important to remember that the yellow personality type may have difficulty seeing the big picture when it comes to decision-making. Emphasizing the immediate gratification of an offer or the short-term rewards of taking action can help push this personality type over the edge.

3) Green: Analytical - The Great Supporter

When it comes to understanding the different personality types in your target audience, one of the most important groups to understand are the “Analytical” or “Green” people. These analytical minds are essential for successful marketing campaigns as they provide crucial data and insights about the behavior of your customers.

Green personalities are great supporters of a brand and can be incredibly loyal customers if their loyalty is rewarded. They are usually methodical, detail-oriented people who prefer to get all the facts before making a decision. It's important to give them the information they need to make an informed decision about your products or services.

Green personalities also tend to be logical thinkers and are driven by data rather than emotions. They appreciate well thought out plans and are more likely to engage with brands that make an effort to show their commitment to quality and detail. Make sure to explain the technical aspects of your product or service and the tangible benefits they will receive by using it.

Green personalities can be difficult to market to as they require time and effort to gain their trust and loyalty. However, if you take the time to research their needs and provide them with useful, relevant information, they are likely to become loyal customers.

By understanding the different personality types of your target audience, you can craft more effective marketing campaigns that will reach and engage the right people. When it comes to green personalities, be sure to provide detailed information about your product or service, as well as tangible benefits that can be gained from using it. With the right approach, you can develop strong relationships with these loyal supporters.

4) Red: Confident Leader - The Movers & Shakers of the World

Red is the color of confidence and ambition. It’s associated with those who lead, take charge, and seek out opportunities. Those that are the “movers and shakers” of the world, who have a drive to get things done and be successful.

When it comes to marketing to red personality types, you want to emphasize how your product or service can help them reach their goals. Speak to their ambition and drive, and show them how they can benefit from your offering. Highlight features that are useful for productivity, organization, and staying on top of trends in their industry. 

For example, if you’re marketing a productivity app, let your target audience know that they can take control of their time and accomplish more. Show them how it will help them stay organized and achieve their goals faster than ever before. 

Red personalities are competitive and results-driven, so when you’re creating content for this audience, make sure to show off success stories or case studies of how you’ve helped others. This will show them that your product or service is worth investing in and help them visualize the potential results they could see from working with you.

Team Builder Pro

Clearly, it's critical to understand the personality types and how they relate to our prospects within our funnels.

Check out our lesson in the near future article on the 4 Colors!

Our Marketing Madness System is an easy-to-follow system that will help you after you understand the psychology of each personality type. 

After you learn how to speak their language, then you'll be able to create marketing funnels tailored to each type. This is especially useful when launching campaigns. Our system also makes it simple for any entrepreneur to build their own marketing funnels in just minutes. 

Until next time, wishing you incredible Marketing Madness success,

James Hendrix