“It's not what you sell that matters as much as how you sell it!"

- Brian Halligan

The Value Stack: How to Use It in Your Digital Marketing Strategy

If you’re not using the Value Stack in your digital marketing strategy, you’re missing out on a whole lot of great opportunities to create, drive, and measure leads and sales.

But what exactly is the Value Stack?

Keep reading below to find out more!

What is a Value Stack?

Put simply, it’s all about turning your customers into raving fans who keep coming back to you over and over again and spending more money with each return visit.

Let's take a look at the specifics below and how to use it in your next campaign.

Value Stack Purpose:

Try to make something so irresistible that we just have to have it.

Tony Robbins is good at implementing this.

He sells his live seminars, CDs, videos and books. The combination of them all creates an offer people can't resist. People know they will get more out of the investment by buying everything he has to offer versus only one product.

What if I told you there was a way you could do the same thing with your digital marketing strategy?

In other words, increase your overall ROI? A value stack is a bundle of content (content type) with multiple pieces (products) offered as one complete package.

That's the purpose of a value stack.

How to Use a Value Stack in Your Digital Marketing Strategy

The idea of marketing is that you don’t need to keep getting new customers if you can keep the interest from the customers you’ve already gained.

A real marketer understands what really matters to the customer.

Customers buy for very different reasons. A real marketer knows how a customer buys and what makes them decide on one option over another.

But how can you use a value stack in your marketing strateg?

Well, think about it.

Who are you targeting with your marketing message?  Once you know the answers to these questions, it becomes much easier to craft an offer that solves their problem and offers something worth their time.

Value Stack Breakdown:

Below, we’ll take a look at the ingredients in a value stack

Lead magnet-

Get them hooked. Once you've got their attention, convert them with a lead magnet. Provide value, like an eBook or webinar on a topic they care about and ask for their contact information in return. You can also use this as the email opt-in page that greets visitors,

Filler content- : Fill your site up with something of value so it doesn't look barren. Guest posts are one of the best ways to do this.

Opt-in form- : Let people subscribe by filling out your opt-in form so you can deliver more content to them later on, when they're ready for it!

The core product

THIS is where you want everyone to get in your marketing funnel.

Customers who come to the core product page are doing so because they have a need or problem that needs solving. They are primed and ready for the next steps in the conversion process, whether it's finding a solution or reaching out for more information.

Be sure to provide clear explanations of what your product or service does and how it can help customers with their problems.

Product Multiplier-

Just because somebody buys one thing from you, it doesn’t have to end there. People are more likely to buy things they already know and trust.

We call this the Value Stack.

The first level of the stack is the product or service your business offers.

The second level is the marketing that persuades people to buy your products or services and take action on them like buying, signing up for a free trial or subscribing for an email newsletter.

For example, if your company sells cooking oil then you might want to offer recipe ideas using the cooking oil so they can see how to use it themselves. You would also want to convince customers because they should buy your cooking oil over other brands, so they feel good about their purchase decision.

Trip wire

This is the point where the prospect is finally giving you money.

Once they do, they’ve bought into your marketing message and become an R.O.I customer; this is also where your company’s lifetime value can be maximized.

The Value Stack vs. Value Ladder: What’s the difference?

When it comes to digital marketing, the value stack is a tried-and-true approach that can help you achieve your goals.

The value ladder is more of an experimental technique you might use after you’ve already achieved a high level of success with the value stack.

There are some similarities between the two, but they also have some key differences.

Some of the key differences include:

 • A value stack is a broad-based approach designed to meet many needs at once.

• A value ladder uses narrower strategies for specific purposes.

• A value stack employs multiple touchpoints over time, whereas the goal of a value ladder would be to utilize fewer touchpoints with much more focused messages over shorter periods of time.

The Benefits of Using a Value Stack

We want people to buy the stack.

The amenities are the value stack.

This is comparable to when you buy a car. If it doesn’t tell us all the other stuff about the ride, (amenities) then we won’t be as comfortable with paying that premium price tag.

This is why every value stack needs to be presented with what matters, what’s included that benefits the customer at that specific value stack price.

When a customer buys something from you, that is all they care about. When we get a value stack, we want to know what matters most (amenities) and what does not matter much. That’s just how buying works!

How to Price Your Value Stack

In people’s brains: More is ALWAYS Better.

In America, it’s about quantity, not quality.

Once you build out your value stack, it’s done unless you decide to shift gears and revise it to gauge your sales.

Adjusting per your audience avatar is a reason to do this.

You’re getting all this digital stuff- the cost of the product to make is nothing after you create it the first time.

Pricing at what your business is worth matters. Price high so that people have something to aspire to and are willing to pay more.

Price low when they don't know enough about the company yet but still want a good deal, because they'll come back for more once they know you're well.

Charge the right price for your product or service based on its value (to customers) in relation with its current marketplace (competitors).

Team Builder Pro: The System to Implement Your Value Stack

Our System Makes It SIMPLE For Any Entrepreneur To Build Their Own Marketing Funnels In Just Minutes...Without Needing To Rely On A Team Of Techies!

Our goal is to enable you create digital marketing strategies that are easy, affordable and effective. If you want to get more traffic to your website, we will show you how.

Do you want more leads? We’ll show you how.

More sales? You got it! 

Our simple system makes it possible for ANYONE, regardless of their tech knowledge or experience, create successful marketing funnels...even if they have no technical knowledge about any of it!

If you haven't checked out our lesson on Value Stack vs. Value Ladder, click here now.

Until next time, wishing you the ultimate success on your Marketing Madness endeavors,

James Hendrix

---